Marketing Manager Salary (2026)
The median marketing manager in the games industry earns $131,854 per year with 6–10 years of experience (global, base salary in USD), with most offers falling between $105k and $165k.
Figures are based on 3+ anonymous community salary reports and public industry surveys, resolved per experience band. Rows marked model estimate have no direct survey data yet — submit your salary to improve them. See the methodology for how numbers are computed.
Salary by experience (global)
| Experience | Low | Median | High | Data source |
|---|---|---|---|---|
| 0–2 years | $23,263 | $29,079 | $36,348 | Industry report8Bit Gamedev Salary Pulse 2026 |
| 3–5 years | $26,684 | $38,120 | $57,181 | Community surveyn=3 |
| 6–10 years | $105,483 | $131,854 | $164,817 | Industry reportn=41GDC 2025 Salary Report |
| 11–15 years | $68,744 | $137,787 | $168,100 | Industry report8Bit Gamedev Salary Pulse 2026 |
| 16+ years | $90,466 | $143,987 | $175,664 | Industry report8Bit Gamedev Salary Pulse 2026 |
Salary by region
Median base salary (USD) for the best-covered experience band per region — bands differ where survey coverage differs, so compare with the experience column in mind. The US buying power column shows what the salary is worth locally: the same nominal pay stretches much further in cheaper regions (World Bank 2023 price levels, see methodology).
| Region | Median | ≈ US buying power | Data source |
|---|---|---|---|
| Rest of World | $135,478 | — | Industry report |
| North America | $134,000 | $134k | Industry reportn=41 |
| Asia Pacific | $77,921 | $112k | Industry report |
| United Kingdom · Western Europe · Nordic Countries · Eastern Europeshared data bucket | $43,867 | $53kUnited $61kWestern $52kNordic $93kEastern | Industry report |
Open marketing manager jobs
Know what you're worth — then go get it. Live listings on games-industry job boards:
- Sr Mgr, Financial Analysis & Operations at Nintendovia GameJobs.co →
- Manager, Product Marketing & Content Management at Nexonvia GameJobs.co →
- Account Manager (Marketing Client Services) at Sony Playstationvia GameJobs.co →
- Product Marketing Manager at Gameloftvia GameJobs.co →
External job boards — listings open in a new tab. Some links may become partner links that help fund the site.
How this compares outside games
Official government wage statistics for the closest matching occupation across all industries — useful as a negotiation reference point. These figures are not games-specific and are never mixed into the salary data above.
| Occupation (official) | Coverage | Low | Median | High | Source |
|---|---|---|---|---|---|
| Marketing Managers | United States (national, all industries) | $90,260 | $166,790 | $293,610 | US Bureau of Labor Statistics |
Compare marketing manager pay against every other role, year by year, in the 3D explorer.
Sources used on this page
- GamedevSalary.com community survey (2024) — anonymous salary reports submitted by game developers.
- 8Bit Gamedev Salary Pulse 2026 — Games-industry recruitment agency salary report. Cited with permission.
- GDC State of the Game Industry 2025 — Annual survey by Game Developers Conference / Informa.
- Skillsearch Games & Immersive Salary and Satisfaction Report 2026 — Annual survey by games recruitment agency Skillsearch. Cited with permission.